With mobile internet usage predicted to overtake desktop usage by 2014 and more than 50% of people using their mobile for search if you don‘t have a mobile version of your website you could be losing a lot of potential business.
Take a look at these statistics:
Unfortunately your existing website isnt designed or optimised to fit on the small screen of a mobile phone. You need a specially optimised mobile website that takes into account the smaller screen size and allows your prospective customers to get the information they need quicker with less scrolling and fewer clicks.
Usability studies have proven beyond a doubt that visitors will quickly leave your site if it is hard to navigate or find the information they need. Therefore without a mobile optimised website you are losing many potential customers who will quickly get frustrated and leave your main site if they are using their mobile phone.
In addition to being easier to use there are also some features unique to mobile devises that will further increase sales. For instance click to call buttons where they can just click a link on your site and their phone will dial your business.
Another unique feature is mapping. Although your main website can show your location, mobile can use the visitors‘ current location and show them easily how to get from where they are to your business premises.
Enhanced Usability: a mobile friendly website will make it far easier for prospective customers to find the information they are looking without having to scroll endlessly as they would on a standard website.
Faster Loading Times: A mobile website is specifically optimised to download faster to your visitors phone, without having to wait ages for the pages to load.
Interactive Functions: With the majority of visitors searching on their mobile, looking for contact information, mobile sites offer a major advantage with unique features that allow prospects to click on a button to automatically call your company and mapping features that enable them to find out where you are and how to get to your premises from their current location.
Accessibility: Mobiles and Smartphones allow users to view your website from any location at any time.
Competitive Advantage: Most traditional sites don‘t look good on mobiles and are difficult to navigate, this can be frustrating for visitors and results in them quickly leaving your site and looking at another site. By having a mobile friendly site, you will have a big advantage over your competitors.
The cost of a mobile website is only £199.00 plus VAT for a 10 page site or £299.00 for a 20 page site. This is a very small investment for such a valuable asset to your business. Without it you could be losing customers to competitors who take advantage of mobile visitors before you. .
With mobile internet usage set to overtake desktop users within a few years, sooner or later it will be essential to have a mobile site. Each day more and more businesses are catching onto the benefits of getting a mobile site. Get yours before all your competitors do and establish a competitive advantage in your marketplace.